Practical Ways on How to Sell IUL Insurance Better

Figuring out how to sell iul insurance doesn't have to feel like you're trying to solve a complex puzzle in a dark room. Most agents get tripped up because they treat Indexed Universal Life (IUL) like a standard term policy or a boring savings account, but it's actually a completely different animal. If you want to move the needle, you've got to stop selling a death benefit and start selling a financial strategy that solves real-world problems. ...

February 19, 2026 · 7 min · Greenberger Jefferson